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  • Bangkok Chinatown
  • Bangkok Sathorn

OUR UNIQUE DEVELOPMENT APPROACH

ENTERTAINMENT
SOCIAL
ASPIRATION
TASK-DRIVEN
DISCOVERY

To understand people we have to understand their intentions. Travellers nowadays seek local and meaningful experiences in which can be manifested through social interactions, sense of discovery, entertainment, aspiration, and they are task-orientated.


With this in mind, we have developed
our hotel concept called “ASAI”.


As hotel owners and property developers ourselves, we then use our owner’s perspective to balance risks and costs to increase return. Above all, we build and operate our hotels with longevity in mind, where profit and purpose go hand-in-hand.

PURPOSEFUL DESIGN
THAT MAXIMISES YOUR
RETURN

Our efficient guestroom, public area, and back-of-house planning reduces the required square meterage. Moreover, ASAI’s standardised modular guestrooms allow a fast roll-out, for reduced development time and cost.

This is the key component to our success, because it means we create nearly twice the number of guestrooms over a smaller floor area than traditional upper-midscale hotels.

OUR OPERATIONS:
THE KEY TO INCREASED
PROFITABILITY

With streamlined operations and a lean team, we focus on centralisation and shared services with Dusit International, which lowers our operating and fixed costs.

Through the well-established and dedicated training of Dusit Education, we have both offline and online infrastructure and resources to prepare our staff to excel in all areas of hospitality management.

BREAKDOWN OF THE ASAI MODEL

ASAI prototype guestroom

  • Faster roll-out at design stage
  • Operational efficiency during maintenance and cleaning
  • Standardised design, fit-out and size which leads to efficient use of space

Eat/Work/Play area

  • A common ground that brings communities and individuals together to eat, work, play and connect
  • Unique F&B concept with local chefs and restaurateurs attracting both locals and hotel guests
  • Co-working space generates revenue during F&B off-peak hours
    Elimination of lobby area as a non-revenue-generating space

Smart technology integration

  • Straightforward and user-friendly booking platform through a mobile-friendly website
  • Check-in kiosks guarantee a fast and fuss-free check-in process
  • Lifestyle- and experience-focused marketing builds on strong data-driven strategy through digital platforms

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